Aug 03, 2022
In Welcome to the Food Forum
But depend on the cognition, vision and judgment of the decision-making level of the company; since the boss is a serial entrepreneur, this increases the probability of project success to a certain extent. Compared with first-time entrepreneurs, serial entrepreneurs have experienced many failures and successes, and are often more "shrewd" in strategic judgment. From the project establishment to the start of development, we have researched for nearly three months before and after. Specific considerations include the following aspects: 1. "Pure online earning" or "Internet earning +"? Online earning products can be roughly b2b data divided into two categories: “pure online earning” and “wangzhuan+”. "Pure Wangzhuan" is to only do online earning. After entering the product, users can obtain corresponding rewards by completing specific tasks; while "Wangzhuan+" is to combine online earning with content, information, games, tools, etc., through Wangzhuan guides users to consume content, and then uses content consumption for long-term retention and commercialization. Let’s talk about the conclusion first: Whether from a data perspective or a commercialization perspective, we all believe that the “wangzhuan+” model is better than “pure online earning”. Because in addition to the attributes of making money, the products of "wangzhuan+" can also make users active and stay longer through some content, which is much better than the "pure online earning" model in this regard. Recently, I saw that the "Post-00 Online Earning App Behavior Survey" released by Cheetah Mobile also proved our judgment at that time from the data level.