Source: oT startup Evrythng has teamed up with packaging specialist Avery Dennison to launch the 'Janela Smart Products Platform', which gives apparel and footwear products a unique identity. These companies are setting ambitious plans to apply this platform to 10 billion products over the next three years. Everything and Avery Dennison aren't trying to make clothing brands online celebrities. Instead, the goal is to make 'fake' product manufacturing and return fraud more difficult and to add an element of fun for consumers.
The core concept is: When an apparel or shoe mobile number list off the manufacturing line, the product is given a physical label that is part of the Janela platform. These markings, which are valid throughout the life of the product, vary. There are also two-dimensional tags such as RFID tags and barcodes. The appearance of a product that can prove identity like this can be a blessing for manufacturers. According to OECD estimates, the global counterfeit market reached $461 billion in 2013.
The two companies are setting manufacturers who manufacture high-quality sports shoes as their main market. Distribution and sales companies can also benefit. The US National Retail Federation estimates that return fraud during the holiday season last year reached $22 billion. Using the Zanilla platform, you can check when products are delivered, where they are sold, and when they are sold, reducing return fraud. Consumers can check manufacturing information and distribution information of the product by reading the mark with a smartphone, etc., and can enjoy special services related to the product after purchasing the product.